It doesn't make sense to me... through my teenage years I learned that to save money you bought a bottle of cheap spirits, or a flask of goon. I've never heard of people buying premixes because they are cheaper.
I thought the problem with premixes was they are marketed at a younger audience (like softdrink) than bottles of spirits, so they attract young drinkers.
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I thought the problem with premixes was they are marketed at a younger audience (like softdrink) than bottles of spirits, so they attract young drinkers.