The weaponisation of community norms in fandom

So, I've been in fandom a long time and have seen the overall values of various fannish communities shift and change. I've personally been involved in efforts to improve fandom's attitudes towards social justice. But unfortunately it seems like whatever values fandom has in theory, in practice fans tend to exhibit the same toxic behaviours, often entirely opposed to the values they are theoretically upholding. Seeing this happen with social justice has been especially frustrating, but it's always bad, and I'm not sure what can be done about it.
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